Pet Memorial Branding
As the graphic designer behind Pets Forever Cremation's branding, including flyers, logos, and overall visual identity, I'm proud to be part of a locally owned family business that prioritizes compassion, transparency, and personalized attention in pet aftercare services. Pets Forever Cremation was founded to address the emotional and practical needs of pet owners in the Lower Mainland, B.C., offering a supportive environment during the difficult process of saying goodbye to beloved companions.
Designing logos for Pets Forever Cremation required conveying a sense of utmost care and respect for the pets in their care. I aimed to create a logo that would reflect their trustworthiness and respectability, which led me to choose a serif font and a deep blue color. However, after discussing with the client, we decided to go for a more colorful approach. We opted for a lighter blue and green palette while retaining the serif fonts to maintain a sense of professionalism and trustworthiness.
Logo Creation
For the stationery, I focused on a clean and simple aesthetic. I utilized a dark color on the back of the cards to add a touch of drama in a professional manner. Consistency was key, so I maintained the same style of photography, fonts, and colors across all flyers and booklets to ensure a cohesive visual identity.
Stationery & Collateral
This building features floor-to-ceiling glass facing a busy highway. To ensure privacy and restrict views into the interior, the client requested a solution for this entrance. I implemented frosted glass to obscure the view and added digitally printed vinyl on the side panels beside the doors to indicate the nature of the company.
