Kory’s Plants & Crystals

This conceptual project was inspired by the brand brief found at @briefclub for a plant and crystal shop.

The logo conveys the transformative power of the Anja Chakra, which is associated with illumination, self-actualization, and imagination.

To capture the essence of this chakra, I chose a deep purple hue that evokes a sense of mystery and enchantment. In addition, I added small elements to enhance the logo's mystical quality, including a crystal ball-shaped 'o' and a repeated star motif that creates a sense of harmony and balance. My aim was to create a logo that not only represents transformative powers but also captures the imagination of the target audience