The goal of this conceptual university project was to create an ad campaign that could shed light on important topics. Through qualitative and quantitative research on the topic of inequality in public health, I explored the issue of medical discrimination. Inspired by my findings, I developed a visually striking, friendly, and approachable design.

Furthermore, I crafted the content to be open-ended, ensuring inclusivity and avoiding the exclusion of any groups. Although a fictional project, my aim was to raise awareness and encourage conversations about medical discrimination, advocating for equal treatment.